SEO

 Search Engine Optimisation (SEO)

We know how to achieve top search engine rankings for your website and realise that it depends upon us knowing your business just as much as it depends upon us knowing how search engines index the web. Our service includes:

• Key phrase analysis: assessment and advice on your phrases by understanding of your business.
• Optimisation of the HTML: we will ensure that the code which makes up the pages is done correctly.
• Submission: to all the major search engines.

 Working with you to improve your SEO

We can't optimise your site without you. During the consultation and design phase we will already begin considering how to optimise your site as you help us to understand your business. Search engines like Google and Bing don't reveal the exact way they index the web and there are many factors that go toward how a website will be listed. However, there are some well recognised factors that will affect your rankings and by working closely with you we will be able optimise your site.

• We will need you to think about what phrases you would use if you wanted to find a business like yours. Think in phrases rather than single words, e.g. " webstite designers in Discovery Bay Hong Kong " or " website designers in Ipswich UK ". By using a niche phrase you are more likely to be on the first page of a search rather than if you use a generic phrase such as " website designer ".
• Only use a limited number of phrases on the site, for example one phrase per page. It is better to be seen as an expert by search engines using fewer phrases initially rather than using a scatter gun approach using lots of keywords.
• If you have good content, you can worry less about trying to get keywords and phrases into your site as you site will naturally contain them. 'Content' really is king.
• Domains: when choosing a domain name try and choose one with your most important phrase contained in it. This is difficult as many good domains have already been bought but it shouldn't stop you trying to think of something original, descriptive and if possible, easy to remember.
• Use your exact key phrases in the text of your site, adding them to headings, sub headings and the body text. At the same time, don't go over the top littering your pages with phrases and keywords. This might even have your site viewed negatively by search engines.
• Get good reciprocal links that use your keywords on their site but which link back to you. Think carefully about who can reciprocate you e.g. suppliers and trade partners.
• Be patient - high natural rankings will not be achieved overnight. Search engines will give more weight to sites that have been in existence for a long time.

Website Design

We provide not only websites but also web enabled business applications designed for your needs.